MEET OUR

ENGINEERS

Founder & Director

Current Positions Held:

Chief Judge – Prism Awards
Chairman – PRISA, Western Cape Chapter
Global Mentor – PRCA

Paul Reynell

HEAD ENGINEER

As the Founder and Managing Director of Paddington Station Inc., Paul has led the agency to unparalleled success. Under his guidance, Paddington Station became the sole agency in its category to be honoured with both the prestigious Gold Presidential PRISM Award for PR and Communication Advancement and the 2023 Gold PRISM Award for Best Small Agency Of The Year. The same year, the agency stood out as the most awarded small agency.

Paul’s professional standing is further enhanced by his active roles and affiliations. He is a registered CPRP with PRISA, a member of PRCA, and the Chairman of the Public Relations Institute of South Africa Western Cape Chapter. Currently, he holds the esteemed position of Chief Judge of The PRISM Awards, showcasing his commitment to the industry and dedication to promoting excellence in public relations.

With a career spanning over 30 years and having provided consultation for nearly 100 brands across various brand disciplines, Paul is renowned for his impactful strategies. These strategies are rooted in his deep understanding of the branding and media landscape, his continuous study of consumer behaviours in a post-demographic era, and his ability to seamlessly integrate technology and creativity, making him a trusted expert in the field.

From taking brands to market, long-term communications strategy, sponsorship and media planning, crisis communications, content and marketing integration, and data and analytics, Paul continues to mentor, be mentored, and be inspired by others who do the same with success and heart.

Julian Hurley

CREATIVE ENGINEER

As a Creative Director, Julian Hurley is dynamic and innovative, with a relentless passion for pushing creative boundaries and delivering exceptional results.

He is first and foremost a creator, with a passion for making and a keen eye for design. When you add his exceptional leadership skills to the mix, he is undoubtedly an invaluable asset to any team.

Julian’s journey in the creative field began at an early age, with a natural inclination towards photography and design. He honed his skills through countless hours of applied practice and various courses covering any and every field in the creative sphere.

Julian has a knack for bringing out the best in his creative team, nurturing their talents and pushing boundaries to deliver exceptional work. His strategic approach to creative problem-solving, combined with his ability to adapt to changing market trends, has resulted in numerous successful campaigns for his clients.

His creative expertise span across various mediums — from graphic design to cutting-edge digital campaigns, aug-mented reality and experiential activations. He employs his knowledge and experience to create powerful narratives that resonate with consumers and drive brand loyalty.

Creative Director

Creative Director

Julian Hurley

CREATIVE ENGINEER

As a Creative Director, Julian Hurley is dynamic and innovative, with a relentless passion for pushing creative boundaries and delivering exceptional results.

He is first and foremost a creator, with a passion for making and a keen eye for design. When you add his exceptional leadership skills to the mix, he is undoubtedly an invaluable asset to any team.

Julian’s journey in the creative field began at an early age, with a natural inclination towards photography and design. He honed his skills through countless hours of applied practice and various courses covering any and every field in the creative sphere.

Julian has a knack for bringing out the best in his creative team, nurturing their talents and pushing boundaries to deliver exceptional work. His strategic approach to creative problem-solving, combined with his ability to adapt to changing market trends, has resulted in numerous successful campaigns for his clients.

His creative expertise span across various mediums — from graphic design to cutting-edge digital campaigns, aug-mented reality and experiential activations. He employs his knowledge and experience to create powerful narratives that resonate with consumers and drive brand loyalty.

DIGITAL MARKETING Director

Laylaa Trevor

DIGITAL ENGINEER

Laylaa Trevor is a seasoned digital marketing specialist with seven years of industry experience. She has a diverse background working across a number of sectors and has worked with global brands to successfully advertise in more than 172 countries worldwide.

As an advertising expert with a broad skill set, Laylaa is well-versed in navigating the complexities of advertising on Google and across social media platforms like Facebook, Instagram, SnapChat, TikTok and Twitter(X). She has a proven track record of success, no matter the budget.Starting out in organic social media, Laylaa has evolved and expanded her expertise to include paid media advertising. With a passion for digital maturity technology, she is dedicated to helping brands create an ecosystem that works for them and assisting clients to move and position themselves in the marketing space.

In an ever-changing and highly competitive advertising landscape, Laylaa’s expert abilities in market analysis and her data-driven approach sets her apart. She believes in employing the tools needed for brand success instead of simply relying on what’s trending at the time. With more than a dozen certificates across Google platforms, Facebook and SnapChat, Laylaa is a leading voice and a true expert in the field.

She believes in a full-funnel approach to marketing, with a 360-degree view of all marketing activities and a focus on ensuring that they work hand-in-hand to deliver exceptional overall results.

Our Account

Management team

It all starts with 

a train of thought.